The Business Case for MommaWork: Support Your Working Parents AND Positively Impact Your Bottom Line

An investment in MommaWork is an investment in your most important asset, your employees.

It’s also good for business.

6 Ways MommaWork Delivers Tangible Value

Lower Turnover Rates

Employees are more likely to return to work post-baby when their employer provides a supportive environment for continued breastfeeding.

Being able to keep experienced employees means lowering or eliminating the costs a company otherwise would incur to hire temporary staff or to recruit, hire, and train replacement staff, both of which involve additional lost revenue while bringing them up to speed.

Companies with comprehensive lactation support programs have a post-maternity retention rate of 94%, compared to the national average of only 59%.

Less Absenteeism

That’s because breastfed infants are healthier! Human milk boosts an infant’s immune system and helps protect baby from common childhood illnesses, infections, and dermatitis.

For infants in childcare settings where they are exposed to a multitude of germs and viruses, human milk provides even greater protection. Working parents of breastfed infants typically spend more time at work rather than taking leave to care for sick children.

One-day absences to care for sick children occur three times as often for mothers of formula feeding infants.

Lower Healthcare Costs

The reduced health care costs for breastfed infants translate into lower medical insurance claims for businesses. Babies who are not breastfed visit the physician more often, spend more days in the hospital, and require more prescriptions than breastfed infants.

One study found that for every 1,000 babies not breastfed, there were 2,033 extra physician visits, 212 extra hospitalization days, and 609 extra prescriptions for three illnesses alone – ear, respiratory, and gastrointestinal infection. This does not include the risks of numerous other childhood illnesses and infections, or women’s diseases such as pre-menopausal breast cancer, which are reduced when a mother breastfeeds.

The insurance company CIGNA conducted a 2-year study of 343 employees who participated in their lactation support program and found that the program resulted in an annual savings of $240,000 in health care expenses, 62% fewer prescriptions, and $60,000 savings in reduced absenteeism rates.

Healthcare Savings

Companies that provide comprehensive onsite lactation support programs enjoy additional health care cost savings. That’s because these programs encourage employees to breastfeed longer which provides the greatest health advantages for breastfeeding mothers and their infants.

The American Academy of Pediatrics concludes that for every dollar employers invest in developing lactation support programs, they will see a 300% return on investment from the foregone health benefits for mother and child.

Higher Productivity and Loyalty

Employees whose companies provide breastfeeding and new parent transitional support consistently report improved morale, better satisfaction with their jobs, and higher productivity. They also feel the support eases their transition back to work and enables them to return from family leave sooner.

Although 80% of its employees are male, the Los Angeles Department of Water and Power found that a lactation support program for mothers, and partners of male employees made a dramatic difference in reducing turnover and absenteeism rates for both male and female workers.

They also found that 83% of employees were more positive about the company as a result of the program, and 67% intended to make it their long-term employer.

Positive Public Relations

Providing a supportive environment for breastfeeding employees improves your overall company image and enhances your ability to recruit top-notch staff. Many companies with support programs receive local, state, and national recognition and media attention, a positive boost to recruitment efforts and general goodwill in the community.

The next generation is thinking ahead and wants to “have it all” in the form of a happy family life and rewarding career.

Almost 50% of those between the ages of 18 and 24 cite a good work-life balance as their main career goal, and report looking for proof that employers care.

Why Breastfeeding Matters: Your Company’s Actions Will Affect the Long-Term Health of Mothers and Their Babies

Breastfeeding has a significant impact on the health of working mothers and babies. And with a return to work frequently cited as the number one reason working mothers stop breastfeeding, employers have a responsibility to provide the workplace support working mothers need to meet medical mandates and attain personal breastfeeding goals.

The American Association of Pediatrics has described breastfeeding as “a public health issue, not a lifestyle choice.”

Benefits for Baby

Breastfed babies have higher IQs, fewer ear infections, fewer allergies, fewer cavities, better vision, better speech development and a decreased chance of developing bacterial and viral infections. Breastfeeding also protects against obesity, diabetes, SIDS, asthma, eczema, colitis, multiple sclerosis and some forms of childhood cancer.

Benefits for Mom

Breastfeeding helps the uterus resume its shape, reducing the risk of postpartum blood loss. Mothers who breastfeed have a reduced risk of postpartum depression, and reduce their chances of developing diabetes, rheumatoid arthritis, breast cancer, ovarian cancer, high blood pressure and even heart disease decades later!

“Breastfeeding is one of the most cost-effective interventions for improving maternal and child health,” said Georges Benjamin, Executive Director for the American Public Health Association.

To think that an employer can do something so simple to positively impact maternal and child health is priceless.

And it’s not just the female employees who take note. Studies have shown that all employees – breastfeeding mothers, working fathers and all employees appreciate the thoughtfulness.

Engage MommaWork. Show your employees that you understand the needs of working parents, and that you care.

Ready for a complimentary consultation and legal review of your existing corporate lactation program?